The average monthly number of sex dolls is 1000. The millennials are stimulating China’s sex toys Market

During the COVID-19, most public places were closed due to the closure policy. Because of this, many people found the abstinence solution – sex products.













A 29 – year-old woman, who declined to give her real name, said: “in the past, buying these things was somewhat frightening and embarrassing, but now I have discovered a new world.” She is planning to expand her collection.
China’s demand for sex toys is on the rise. At present, China has become the world’s largest exporter of sex toys.
To some extent, this is due to the COVID-19. Due to the closure, the separation time between partners is prolonged, and public entertainment places are closed for a long time, ruling out the possibility of dating. But it is also the product of a broader cultural shift in the attitudes of a younger, more open population towards sex.
“Many people are very open to the use of sex toys,” Yi Heng, the famous microblog author of sex and relationship consulting, told me. “They think it’s very natural and normal.” On the microblog platform, Yiheng has more than 700000 fans and has opened a discussion group on this topic. She believes that Chinese women are driving the market.
-Changing social values-
A common conservative attitude towards sex among the Chinese public – many sex education works have been banned and “vulgar” content on the Internet has been regularly cracked down.
China’s Internet regulatory authorities have been promoting the “integrity” of cyberspace, and the government is also seeking to promote marriage and traditional family values to boost the depressed birth rate. However, in the first nine months of 2019, the number of divorces in China reached a record 3.1 million, which is a sign of changes in social values.
With the awakening of personality awareness, people have more and more autonomy, and the new generation of people are becoming more and more open to the idea of using sex toys. In this way, people may be more motivated to find a way to make themselves happy.
China’s domestic sales of sex toys are far behind those of western countries and even Japan. However, according to the report of AI media data center, driven by women and millennial consumers, the market value of China’s emerging sex toys has exceeded 100billion yuan (US $14.7 billion).
Steffi Noel, an analyst at Shanghai based snow Investment Consulting Co., Ltd., said that from January to June this year, the number of queries on the keyword “fun toys” on Baidu search engine surged. However, the surge in long-term domestic demand during the outbreak may not lead to long-term significant growth. Because during the pandemic, most people bought (sex toys) for the first time. 70% of them may buy it at one time.
-1000 sex dolls per month-
At the same time, overseas demand cannot be met. Snow consulting company said in a report in March that China currently produces 80% of global exports of sex toys. The surge in orders came from France, Italy and the United States, mainly small appliances and sex doll.
Alibaba’s cross-border e-commerce platform express shows that in the first half of 2020, exports increased by 50% year-on-year, because factories around the world are scrambling to meet market demand, and the world has been affected by the COVID-19.
“We export more than 1000 sex dolls every month, and many cooperative factories have reached full capacity.” Said manager Liu of Shenzhen shuruibao fun Technology Co., Ltd.
The United States, Germany and Japan are the main sales places of sex dolls in China. Each of these dolls costs more than 2000 yuan (about $300). After all, they don’t regard sex doll as taboo. Now people are more open. They don’t think these things are strange. It is hoped that the Chinese society will gradually accept sex toys and eventually regard them as normal use.
I hope everyone can treat sex correctly. This is the best gift you can give yourself.

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